Acquiring new customers is expensive — but retaining existing ones is far more profitable. One Shopify brand was struggling with repeat purchase rates and wanted to turn one-time buyers into loyal customers.
The Challenge:
Despite a strong product offering, retention was low. Customers had no reason to come back after their first purchase. The brand needed a program that rewarded loyalty and encouraged long-term engagement.
The Objective:
The goal was to launch a membership and loyalty program that:
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Rewarded repeat purchases
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Integrated seamlessly online and in-store
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Created a differentiated value proposition for loyal customers
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Boosted Customer Lifetime Value (CLV)
The Solution:
Domani implemented a Yotpo-powered loyalty program, customized to the brand’s needs:
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Point system: Customers earned points for purchases, referrals, and engagement.
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Tiered rewards: Built multiple loyalty tiers to reward and gamify repeat purchases.
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In-store integration: Enabled loyalty QR codes for in-store redemptions and seamless cross-channel experiences.
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Email integration: Connected to Klaviyo so customers received automated loyalty updates and rewards notifications.
The Outcome:
The loyalty program drove a measurable increase in repeat order frequency and average order value. Customers were more engaged, more likely to return, and more connected to the brand. By tying loyalty into the full ecommerce ecosystem, the program became a growth engine, not just a marketing add-on.