For years, many established ecommerce brands ran on Magento. While powerful, Magento often came with high maintenance costs, slow updates, and constant technical debt. One growing brand found itself spending more time fixing issues than focusing on growth. They needed a solution that would modernize their stack, simplify operations, and give them the speed to compete.
The Challenge:
The brand’s existing Magento platform was a bottleneck. Every small update required developer time, site speed lagged behind expectations, and integrations with third-party tools were clunky at best. Marketing teams couldn’t move quickly, product launches were slowed down, and the overall customer experience suffered. Worse, the cost of ongoing development and patching was eating into margins.
The Objective:
The goal was clear: move from Magento to Shopify Plus. But this wasn’t just a lift-and-shift. The migration needed to:
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Reduce reliance on constant developer input
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Improve site speed and performance
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Enable seamless integrations with best-in-class tools like Klaviyo, Gorgias, and loyalty apps
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Create a scalable foundation that could handle peak traffic without breaking
The Solution:
At Domani, we approach migrations with both technical precision and business strategy. For this project, our work included:
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Full platform migration: Carefully mapping products, customers, orders, and content from Magento into Shopify Plus. We ensured no data loss and maintained historical order records for reporting continuity.
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Theme rebuild: Rather than simply replicating the old design, we optimized UX and layout for higher conversions. We built a fast, mobile-first Shopify Plus theme designed to reduce load times and improve checkout flow.
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Ecosystem integration: Connected Shopify with key tools — Klaviyo for lifecycle marketing, Gorgias for customer service, and a loyalty app for retention. These integrations were set up cleanly, with automation rules that eliminated manual work.
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Scalability setup: Leveraged Shopify Plus features like Scripts, Launchpad, and checkout extensibility to give the brand flexibility for future campaigns and high-volume periods.
The Outcome:
The migration immediately reduced costs associated with platform maintenance and freed the team from constant developer reliance. Site speed improved dramatically, leading to a measurable lift in conversion rates. Marketing teams could now launch campaigns in hours instead of weeks. Customers enjoyed a smoother, faster experience, which translated into higher engagement and sales. Most importantly, the brand finally had a modern, scalable foundation to build on — one that would support growth instead of holding it back.