For growing ecommerce brands, product onboarding can be chaotic. Vendors supply data in inconsistent formats, creating errors and delays when launching new SKUs.
The Challenge:
The brand’s product creation process was messy and manual. Different teams used different methods, leading to missing data, inconsistent product attributes, and wasted time.
The Objective:
The goal was to standardize product onboarding by:
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Creating a single, structured process for all vendors
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Ensuring clean, consistent product data
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Reducing errors and wasted effort
The Solution:
Domani implemented a Excel product import system:
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Standardized templates: Built CSV templates vendors could fill out consistently.
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Automated imports: Used Excel to upload product data directly into Shopify.
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Error reduction: Validated product attributes before import to ensure clean data.
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Scalability: Made onboarding faster and more reliable as SKU count grew.
The Outcome:
The new process eliminated data inconsistencies and sped up product launches. Teams could onboard new SKUs in a fraction of the time, while maintaining cleaner product catalogs for marketing and customer segmentation.