Search engine visibility is one of the most powerful growth channels for ecommerce. But technical errors can quietly sabotage performance. One brand saw their organic traffic slipping month over month, and despite investing in content and campaigns, their rankings continued to decline.
The Challenge:
A technical SEO audit revealed deep issues: broken links, duplicate content, missing metadata, slow site speed, and inconsistent URL structures. These problems weren’t just hurting rankings — they were creating friction for customers and damaging trust.
The Objective:
The goal was to restore the site’s health and reclaim organic visibility by:
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Fixing core technical SEO issues
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Optimizing site structure and metadata
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Improving page load speed and user experience
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Building a stronger foundation for long-term organic growth
The Solution:
Domani conducted a full SEMrush audit and executed a prioritized fix plan:
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Technical cleanup: Corrected broken links, canonical errors, and redirect chains.
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Metadata optimization: Rebuilt title tags, meta descriptions, and alt text across thousands of SKUs.
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Site structure improvements: Simplified URL hierarchy and navigation for better crawlability.
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Performance tuning: Optimized image sizes, code structure, and caching for faster page load speeds.
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Monitoring dashboard: Built an analytics dashboard to track SEO KPIs, ensuring ongoing improvements.
The Outcome:
Within three months, the brand’s SEMrush health score jumped significantly. Organic rankings recovered across key product categories, leading to a steady increase in organic traffic and new customer acquisition. Just as importantly, customers now had a smoother navigation experience, which improved conversion rates and reduced bounce.