Wholesale and B2B clients have very different needs than DTC customers. One brand was struggling to manage team-specific pricing, wholesale orders, and in-store perks for its partners.
The Challenge:
Managing wholesale orders manually was inefficient, error-prone, and time-consuming. Customers lacked a smooth experience, leading to frustration and lost opportunities.
The Objective:
The goal was to build a Shopify B2B storefront that:
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Allowed unique pricing for teams and partners
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Enabled self-service ordering
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Integrated loyalty and in-store access via QR codes
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Reduced manual operational overhead
The Solution:
Domani designed a B2B portal tailored to the brand’s wholesale clients:
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Custom storefronts: Each team accessed its own pricing and products.
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QR code loyalty access: In-store customers could scan to activate loyalty rewards tied to their accounts.
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Automated workflows: Orders synced with backend systems to reduce manual entry.
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Seamless DTC + B2B: Unified operations under one Shopify Plus environment.
The Outcome:
The B2B portal streamlined wholesale operations, reduced manual errors, and improved the overall customer experience. Teams and wholesale clients appreciated the ease of access, while the brand gained efficiency and stronger partner relationships.