Shopify Editions Summer ’22: Welcome to the C2C Era
This Summer, Shopify launched a monumental wave of updates aimed at helping brands thrive in the Connect to Consumer (C2C) era. With new tools and enhancements across acquisition, conversion, brand building, and logistics, Shopify Editions Summer ’22 empowers merchants to grow on their own terms.
Find and Convert Customers Smarter
Shopify Audiences now helps pinpoint high-intent buyers using machine learning. Shop Cash incentives drive new customers into the Shop app ecosystem, while Twitter Shopping and Linkpop amplify reach across social platforms. With B2B integration and upgraded Shopify POS, you can now convert both retail and wholesale buyers from a single storefront.
Build Brand-First, Custom Experiences
Editions introduces Hydrogen + Oxygen for blazing-fast headless storefronts, alongside new themes and editor tools for stunning visual customization. Dive into Web3 with Tokengated Commerce or boost product discovery with the Search & Discovery app.
Stronger Customer Relationships
Shopify's customer engagement suite now includes automated emails, real-time chat, segmentation tools, and re-engagement features in the Shop app. Plus, ShopifyQL Notebooks let merchants turn business data into actionable insight—no data scientist needed.
Operations and Fulfillment Reimagined
A revamped Admin experience, enhanced inventory tools, and the Shopify Fulfillment Network (SFN) with 2-day delivery allow merchants to scale confidently. Shopify Flow brings automation to everyone, and new global shipping features extend reach internationally.
Commerce Infrastructure of the Future
With Shopify Functions and Built for Shopify, developers gain powerful APIs and tools to create deeply integrated, lightning-fast commerce apps. Shopify Balance, Capital, and Planet further support growth, finance, and sustainability goals.
The Summer ’22 Editions mark a new chapter in Shopify’s mission: to give merchants unparalleled control, speed, and creativity in the C2C economy. The future of commerce is personal. It’s scalable. It’s here.