Shopify Editions Winter ’23: Over 100 Ways to Build for the Long Term
Shopify Winter ’23 Editions unveils over 100 product updates designed to empower businesses and developers to build flexible, scalable, and customer-centric commerce solutions. With a focus on conversion, global growth, B2B, fulfillment, and developer experience, Shopify is setting the pace for modern commerce.
Boost Conversion with a Smarter Storefront
Speed up every sale with lightning-fast page loads, AI-generated product content, and one-page checkout. Customize every touchpoint using the new drag-and-drop checkout editor, Shop Promise delivery badges, and metaobjects for dynamic, reusable content.
Sell Everywhere with Integrated Channels
Sell across social, in-store, and online with deeper integrations. POS Go redefines in-person selling, YouTube Sync creates shoppable videos, and expanded Shop app customization enhances brand engagement.
Go Global with Managed Markets
Shopify’s new Managed Markets solution simplifies international growth with built-in tax, duty, shipping, and compliance tools—automating localization for each customer’s region. Pair this with the Translate & Adapt app for market-specific messaging and content.
B2B Selling Gets Smarter
The upgraded B2B suite offers quantity rules, personalized catalogs, checkout-to-draft workflows, vaulted credit cards, and more—all backed by APIs and metafields for total control over wholesale operations.
Re-Engage and Grow Your Audience
New tools like Shopify Collabs, Shop Cash, Shopify Audiences (now on Google and Pinterest), and automated re-engagement flows help brands find and retain customers cost-effectively.
Fulfillment & Delivery, Done Right
With smart order routing, real-time inventory states, expanded Shopify Shipping (now in Spain and Italy), and Shop Promise, Shopify merchants can deliver faster and more reliably—earning customer trust and boosting conversions.
A Developer-First Future
Hydrogen 2 (built on Remix), globally deployed Shopify Cart, new JavaScript support for Shopify Functions, and extensive checkout UI extensions offer unparalleled flexibility for customizing the commerce experience. Plus, with increased API rate limits and test data kits, building is faster and easier than ever.
Winter ’23 is about scalability, flexibility, and resilience. Whether you're a brand, merchant, or developer, Shopify is giving you the tools to build for what’s next—on your terms.