Shopify Editions | Winter ’24

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Shopify Editions | Winter ’24

Shopify Editions Winter ’24: Build Your Foundation with 100+ Commerce Innovations

This Winter ’24 Edition brings over 100 game-changing updates—engineered to refine every layer of commerce. Whether you're enhancing product display, expanding global reach, or accelerating development, these richly integrated enhancements make commerce faster, smarter, and more scalable.

Conversion & Merchandising: Smarter, Richer Product Experiences

  • Powerful Product Management: Manage catalogs with parent listings using [Shopify Combined Listings] for products with multiple variants, custom merch metadata, and new taxonomy .

  • Massive Variant Support: Launch complex catalogs—APIs now support up to 2,000 variants per product in developer preview .

  • Improved Variant UX: Bulk edit variant details (price, availability) and use color swatches for visual discovery. Consolidate all your media—images, videos, 3D—in one picker .

  • AI-Enhanced Search: Introducing Semantic Search, understanding shopper intent for smarter results, along with swatch filters and advanced logic in Search & Discovery .

Checkout & Discounts: Conversion with Custom Flow

  • Subscriptions & Bundles: The free Shopify Subscriptions app is now fully released. Bundles now support up to 30 products to drive average order value .

  • Flexible Draft Orders: Apply discounts and metafields to draft orders, which persist through to completion .

  • New Discount Types: Try automatic free shipping, fixed Buy‑X‑Get‑Y deals—with clear savings displayed in cart .

  • Streamlined One‑Page Checkout: Now loads up to 95% faster, with a 4-second speed gain. Plus, 14 new extensibility APIs, and 90+ new apps to customize checkout .

  • Mobile Native Checkout: The Checkout Sheet Kit brings Shopify’s checkout to iOS, Android, and React Native apps .

  • Shop Pay on Any Platform: Bring the high-converting Shop Pay experience (50% better than guests) to any enterprise checkout, complete with Installments purchasing power and saved payment info .

Channels & POS: Powerful In-Store & Sell-Anywhere Experience

  • High-Performance POS Terminal: Support tap/chip/swipe, branding, digital receipts, and collect email opt-ins via Shop Pay, with 99.9% uptime .

  • Expanded POS Go Support: Now available in UK & Ireland; includes remote logout and language customization .

  • Smart POS Tools: Use the new smart grid editor, customize printed receipts, handle Ship‑from‑Store tasks, manage inventory transfers, track returns reasons, cancel orders, schedule PIN security, and set staff permissions .

B2B & Commerce Expansion: Elevate Wholesale Selling

  • Sales Rep Permissions: Restrict B2B reps to viewing only their accounts. Role-based access soon on Shopify Plus .

  • B2B-Specific Theme & Headless Options: Use the new Trade theme or build headless B2B experiences with customer and storefront APIs—available in dev preview .

  • Wholesale-Specific Features: Custom discounts, partial payment tracking, digital product support, and Acumatica ERP sync—exclusively for Shopify Plus .

Expansion & Market Reach: Smarter Global Selling

  • Shopify Collective Enhancements: Filter for prices, margins, shipping, review supplier timelines, and track order milestones .

  • Marketplace Integration: Control inventory per marketplace; streamline apparel listings to Amazon with auto-field mapping .

  • Markets Pro Launch: Now available in the U.S. with merchant-of-record features, shipping flexibility (e.g. DHL + USPS), and market‑filtered analytics .

  • Improvements in Translate & Adapt, Multi‑currency orders, and fulfillable inventory for accurate regional availability .

Marketing & Creator Economy: Engaging Your Audience

  • Shopify Audiences V2.2: Smarter retargeting on ad platforms and add industry benchmarks for better ROI .

  • Shopify Collabs Upgrades: Advanced filters, auto payments via billing, combined profiles, bulk approvals, and segment-driven commissions .

  • TikTok Shop & Shop Campaigns: Full US access to TikTok Shop. Shop Campaigns replaces Shop Cash—maximizing new customer acquisition with deeper analytics .

  • Shop Minis Enhancements: Use shoppable videos and quizzes for conversion; authenticate with Shop for fast checkout; AI-powered assistant across platforms .

  • Reviews & Email Tools: Sync reviews across channels with a “Verified by Shop” badge, customize Liquid/HTML email templates, and enable form notifications .

  • Marketing Integrations & Reporting: Sync with Klaviyo, Mailchimp, Pinterest; track Google/TikTok ad data; export metafields/customers; view transactional email history .

Operations: Fulfillment, Automation & Financial Tools

  • AI‑Powered Product Photography: Remove or match backgrounds with touch‑of-a-key press (early 2024) .

  • Privacy & Compliance Center: Manage global consent preferences with regional recommendations .

  • Robust Financial Tools:

    • Shopify Lending: Capital, Term Loans, and Line of Credit—flexible, merchant-centric financing .

    • Shopify Balance: Earn interest, sync invoices, assign tax funds—built directly into your dashboard .

    • Shopify Tax: Refined US tax reporting, global VAT guidance, and Vertex integration for more compliance power .

  • Inventory & Fulfillment Optimizations:

    • Address validation at checkout, Shopify Fulfillment Network (Flexport integration), editable shipping rates, and smart shipping suggestions .

    • Save big with USPS Ground Advantage (up to 86%) and UPS Ground Saver .

    • Order exchanges, AI app guidance, app comparisons, security improvements for installations .

Developer: Build Fast, Build Smart

  • Theme Editor Power-Up: Reusable and nestable theme blocks, console for Liquid REPL, Webhooks for metaobjects, code completion, and theming tools .

  • Hydrogen Enhancements: Subrequest Profiler, error tracing, tokenized previews, consistent dev environment with Oxygen, privacy APIs, plus fast upgrade tooling .

  • New Extensibility for Customer Accounts & Checkout: Build custom experiences in account, thank you, and order status pages. Styling, validation functions, privacy prompts, rich UI components, and native checkout kit .

  • Advanced APIs & GraphQL Power:

    • Up to 2,000 variants support

    • Fast functions for shipping and custom discounts

    • Discount webhooks, GraphQL enhacements, visitor analytics, Store Credit API .

  • Shopify Flow: “Run code” action, CLI-based previews, fail notifications, and improved POS UI APIs .

  • Embedded App Builder Tools: OAuth2 token exchange, Remix templates, declarative config for smooth deployment .

  • Performance Gains: Shopify Functions latency down 57%; Metafield reads 1.5× faster, writes 2×; GraphQL rate limits doubled; GraphiQL embedded in CLI .

  • App Growth Tools: App Store ads, comparison pages, multi-language listings, permission display, and analytics syncing for full-funnel attribution .

  • Shopify Keyboard K3 Pro: A new productivity-first keyboard for developers—pre-order now .

Winter ’24 isn’t just an upgrade—it’s a transformation. Shopify has reimagined the commerce stack from the ground up—powering smarter product experiences, more seamless global selling, robust fulfillment, AI-driven marketing, and developer tools that make custom commerce fast and scalable.

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